Nivea announced their new face for the Shower Gels category, Bollywood actress Taapsee Pannu. She was chosen on the basis her popularity amongst the youth of the country, strong brand fit, and an honest and credible off-screen image, Taapsee will be seen in the latest TV commercial for Nivea Shower Cream.
Nivea aims to further grow the category by upgrading bar soap consumers. And with a relatable personality like Taapsee Pannu on board, the brand looks to enhance their consumer outreach with a new TVC.
In this quirky ad, Taapsee discovers that when it comes to finding soap, which - cleanses well, isn’t harsh, and moisturizes the skin too, Nivea Crème Care is the only option to fulfil all her shower needs. Anushka Sharma continues to be the face for the Body and Deodorant categories of Nivea in India.
Sachin Killawala, Marketing Director, Nivea India said, “The consumer needs of emerging India are different from established category codes. At Nivea, it is our continuous endeavour to identify and cater to such needs. The Nivea Shower Cream product is addressing the needs of those consumers who seek extra-care and moisturization in their bath routine. Clearly, a shower gel is a superior format to deliver on such a higher order need.”
Robby Mathew, Chief Creative Officer, FCB Interface said, ‘Showering, as they say, is the most basic form of skin care. This quirky film, featuring Taapsee Pannu, demonstrates rather clearly, that when it comes to showering, your options boil down to one – Nivea Creme Care’
The film is based on the fact that soaps are harsh, and they strip away moisture from the skin making it dry. On the other hand, Nivea Crème Care, with its moisturizing Nivea Crème ingredients, gives skin the best moisturization one can get under a shower.