Tata Trusts makes Rediffusion its creative agency

MUMBAI: Tata Trusts, India’s oldest philanthropy, has made Rediffusion its strategic advisor and creative agency.

The mandate includes supporting brand and marketing communications of Tata Trusts and its portfolios with strategic and communication planning, messaging development and execution.

Commenting on the development, Dhunji Wadia, president, Rediffusion, said, “It’s a privilege to be the agency partnering Tata Trusts. True philanthropy is not about compliance or tax savings or free publicity or tokenism or lip service. But about making a real difference in the lives of the people. Our effort would be to create work that will make a real difference.”