Victoria Beckham, an accomplished fashion designer, ex-pop singer, and a global style icon, is facing social media wrath for casting an ultra thin model in an advertisement for her new eyewear collection.
Starring Giedre Dukauskaite, a 29-year-old Lithuanian model, the photo was captioned as "Back to work! Start the year with new frames from the Spring Summer 2018 #VBEyewear collection inspired by 1970s retro classics and updated for a feathery-light, fresh and modern look".
The outrageous fans accused her of using a scrawny model and hence encouraging misleading body standards.
People all over the internet criticised the designer for the advertisement.
Piers Morgan, a television personality wrote that he felt "physically sick" and that he was "rendered dumbstruck in horror at the sight of the shockingly underweight model".
He added, "As someone who makes millions of dollars selling merchandise to predominantly young women, she has a very serious duty of care with regard to the imagery she deploys. As the father of a six-year-old daughter, the same age as Victoria's own little girl Harper, I don't want her growing up thinking this is the body image she should aspire to, or comparing her own body to this size zero human stick insect and hating herself for not being that thin".
The 43-year-old has not yet responded to the controversy.
According to The Independent, earlier in 2012, Victoria had said that she "wouldn't want to use very skinny girls as she takes her position seriously" in an interview with a leading daily.